Case studies — outbound campaigns for agencies

Recent work

What outbound actually looks like for an agency

Every campaign below started with the same question: what is the one thing this agency can prove that nobody else in the inbox can claim?

Draft notice — delete this block before publishing.
The three case studies below are worked examples showing structure and tone. Replace the clients, numbers and quotes with your own real results before this page goes live. Publishing invented figures as client results is a genuine legal risk in the UK (misleading advertising) as well as a trust one.

Retainer pipeline from a standing start

Brand studio · 12 people · Manchester · 90 days

The problem

Six years of referral-only growth had left them with no repeatable way to start conversations. When two retainers ended in the same quarter, there was nothing in the pipeline behind them.

What we ran

We built a list of 1,400 marketing leads at mid-size B2B companies within two hours of the studio, and led every email with a single rebrand result rather than a capability list. Four-touch sequence across three sending domains.

22Calls booked
3.1%Reply rate
2Retainers signed

Changing the angle, not the list

Performance marketing agency · 30 people · London · 60 days

The problem

They had already run outbound in-house and burned through a good list with a generic 'we drive ROAS' opener. Reply rate had flatlined under 1%.

What we ran

We kept the same prospect list and rewrote the opening line around a specific wasted-spend figure we could calculate from their public ad data. Same volume, different first sentence.

4.4%Reply rate
18Calls booked
0New prospects added

A narrower list that converted better

Video production agency · 8 people · Bristol · 90 days

The problem

A broad list of 'anyone who might need video' produced volume but no fit. Calls kept turning into one-off shoots instead of retained work.

What we ran

We cut the list from 3,000 to 900, restricting it to companies that had posted a content-marketing role in the last six months — a signal they were building an ongoing content programme, not commissioning a single film.

11Calls booked
70%Smaller list
4Retainer conversations

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